Guzzi expands northward
By Maarten Mager, June 1997
Trans. by Ths. Johnson
As of September 1996 there is a new Guzzi importer in Germany. What makes this business venture especially interesting is the ownership. The well renowned traditional firm Zweirad-Ršth and Moto Guzzi have gone together form MGI under the leadership of German Martin Ršth and Italian Romano Pisi. Mr. Pisi is also Moto Guzzi's export CEO in Italy. This form for cooperation is a part of the new Moto Guzzi business plan. By buying into the national importer business, Guzzi hopes to better service and lower prices.
This new cooperative spirit was officially ushered in on June 9th. The date was carefully chosen to coincide with a double anniversary for MGI - Zweirad-Ršth's 100th and Guzzi's 75th. When the Norwegian Guzzi importer was asked to join the celebration, he was quick to accept knowing the reputation the Germans have for celebrations.
MGI is to be the Guzzi factory's annex in Germany. This also means that the factory is taking a giant step closer to Norway. The new firm has built up a large parts dept. in a completely new warehouse. The modern facilities are directly on-line to the German dealerships. The German dealer network has also been reorganized and weeded for dealers lacking the required technical expertise and/or MC-enthusiasm.
Another promising development is the direct technical cooperation MGI will have with the Guzzi factory. MGI has its own Research&Development dept. at its location in Hammelbach, near Heidelberg. Ideas and experiences from the German market will be gathered there and worked on together with the Guzzi factory.
For the Norwegian Moto Guzzi enthusiast, MGI will be part of our support team. We will be able to turn to MGI for technical advice when that is more expedient than approaching the factory. We can expect to receive help with Guzzi parts in pressed situations, and we have MGI as a back-up for those times when the factory is sold out and MGI has the model we are looking for...